Aleph Hospitality Expands into North Africa with New Casablanca Office; Abdellah Essonni Appointed Regional Head

The Casablanca office is the first of four new regional hubs Aleph plans to establish this year to strengthen local market knowledge and accelerate service delivery. Positioned as a strategic gateway to Morocco and neighbouring markets, the new office will focus on bolstering pre-opening support, asset management, technical assistance and operational oversight. Aleph will grow the Moroccan team over the coming months to meet rising demand.

Abdellah Essonni brings more than 35 years of senior hospitality experience to his new role. His previous positions include CEO of the Saudi Hospitality Company (a PIF subsidiary), CEO of Abjar Hotels International in Dubai, Chief Hospitality Officer at Maad International and Managing Director, Asset Management for Actif Invest in Morocco. Essonni has held leadership roles with international hotel groups across four continents, making him well placed to drive Aleph’s regional strategy.

Commenting on the appointment, Essonni said: “Opening our Casablanca office is a significant milestone for Aleph Hospitality in North Africa. I look forward to working with owners and partners across the region to deliver exceptional operational performance and support sustainable growth.”

Headquartered in Dubai, Aleph Hospitality is the largest independent hotel management company in the Middle East and Africa, managing over 50 hotels and 7,000+ rooms across 23 countries and 39 cities. The company operates regional offices in Riyadh, Casablanca, Abidjan, Cape Town and Nairobi, and partners with leading global brands including Marriott, Hilton, IHG, Accor, Best Western, Rotana, Wyndham and Onomo. Aleph offers full-spectrum services from site and brand selection to day-to-day operations for both branded and independent hotels.

For further details, visit www.alephhospitality.com.