Omnimerca Is Redefining Professional Beauty in Morocco
Founded in Casablanca in 1989, OMNIMERCA is one of Morocco's most established names in professional dermo-cosmetic distribution — and it's entering a bold new era. On the eve of Cosmetista Expo 2026 (May 16–19, OFEC Casablanca), the group is unveiling a renewed leadership structure and an expanded portfolio of premium international beauty brands.
BEAUTY & WELLNESS
5/15/20261 min read
A New Vision for a More Demanding Market
Under fresh executive leadership, OMNIMERCA is sharpening its role as the strategic bridge between the world's leading beauty houses and Morocco's most selective professional networks — from premium pharmacies and luxury spas to five-star hotel wellness centers and high-end hair salons. The approach is more agile, more advisory, and more protocol-driven than ever before.
Brands That Mean Business
OMNIMERCA's portfolio is built on a single principle: only distribute brands that combine advanced research with a distinct sensorial identity. For 2026, that means:
Face & body care: Cinq Mondes, Thalgo, Académie Scientifique de Beauté, Payot, Yon-Ka, PAOMA
Hair & nails: Davines, Mavala
Dermo-cosmetics: TOOFRUIT — certified organic skincare for sensitive skin
Fragrance: Les Senteurs Gourmandes — refined artisan perfumery
Meet Them at Cosmetista 2026
Cosmetista Expo is where Morocco's professional beauty community comes together — and OMNIMERCA will be front and center. Expect live cabin protocol demonstrations, brand expert sessions, and tailored partner programs. A must-visit for any beauty professional looking to elevate their offering.
"For over 35 years, OMNIMERCA has been more than a distributor — it is a cornerstone of Morocco's professional beauty landscape."
OMNIMERCA — Casablanca, Morocco. Founded 1989. Pioneer in the import and professional distribution of prestigious international skincare and beauty brands.
